Strategic Communication in Tourism

Target Audience

Tourism sector professionals, entrepreneurs, managers, customer service teams, travel agents, tourism promotion professionals, and other workers involved in communication, marketing, and public relations in tourism.

Justification

In the tourism sector, communication plays a strategic role in shaping the image of businesses, services, products, destinations, and experiences, influencing public perception, institutional reputation, and market competitiveness. In contexts marked by intense information flow, changes in consumption habits, and the value placed on visitor experiences, it becomes essential to qualify professionals to plan communication actions that are more coherent, attractive, and aligned with the dynamics of contemporary tourism.

General Objective

To train professionals to understand and apply principles of strategic communication in tourism, contributing to the qualified promotion of services, businesses, and destinations, with a focus on image, positioning, public experience, and competitive sustainability.

Specific Objectives

• To understand the relationship between communication, tourism, and the service market.
• To identify elements that influence the image, reputation, and positioning of tourism businesses and destinations.
• To apply principles of segmentation, diagnosis, and communication planning in tourism contexts.
• To recognize communication strategies aimed at promotion, differentiation, and territorial strengthening.
• To relate strategic communication, innovation, and sustainability to contemporary tourism practices.

Program Content

[title-dropdown] Module 1 - Tourism, Services, and Communication [/title-dropdown]

[title-dropdown] Module 2 - Image, Reputation, and Positioning in Tourism [/title-dropdown]

[title-dropdown] Module 3 - Diagnosis, Segmentation, and Communication Planning [/title-dropdown]

[title-dropdown] Module 4 - Strategic Communication, Innovation, and Sustainability [/title-dropdown]