Digital Impact: From Script to Editing – create videos that attract, engage, and sell

Target Audience

Participants will learn to plan, record, and edit videos, transforming content into digital marketing tools.

Justification

In the digital age, video is the content format that generates the most engagement, trust, and sales. Platforms like Instagram, TikTok, and Facebook prioritize videos in their algorithms, making them strategic tools for any business. This course was developed to democratize access to audiovisual and digital marketing techniques, empowering professionals to create simple, effective, and strategic videos for their businesses.

General Objective

To empower participants to plan, produce, edit, and promote digital videos in a practical and strategic manner, using accessible tools to strengthen communication and engagement across different platforms.

Specific Objectives

• Teach basic concepts of content planning for digital videos.
• Present accessible filming, lighting, and capturing techniques.
• Empower participants to create simple and functional scripts.
• Demonstrate how to edit videos using practical and accessible applications.
• Teach strategies for posting, engagement, and boosting.
• Provide tools and support templates for immediate application.

Course Content

[title-dropdown] Module 1 - Introduction and Planning [/title-dropdown]

[title-dropdown] Module 2 - Capturing Techniques [/title-dropdown]

[title-dropdown] Module 3 - Lighting [/title-dropdown]

[title-dropdown] Module 4 - Script Model [/title-dropdown]

[title-dropdown] Module 5 - Content Suggestions for Reels and Stories [/title-dropdown]

[title-dropdown] Module 6 - Video Editing Applications [/title-dropdown]

[title-dropdown] Module 7 - Posting and Boosting [/title-dropdown]

[title-dropdown] Module 8 - Conclusion and Final Tips [/title-dropdown]