Strategic Human Resources Management

Target Audience

The course is designed for professionals, managers, and students who wish to master contemporary HR practices, including students and professionals in Human Resources and Administration, managers, leaders, entrepreneurs, and others in career transition or seeking reemployment, who need to understand the new dynamics of the contemporary job market and the impact of digital skills on the current economic landscape.

Justification

The justification for this course lies in the need to prepare professionals to face the challenges of Industry 4.0 and the constant transformations of the job market, where technology and professional qualification redefine the processes of job supply and demand. Understanding the strategic role of recruitment and selection is vital to transforming these processes into a sustainable competitive advantage.

General Objective

To analyze human resource management strategies, focusing on the job market, recruitment, selection, organizational culture, emerging technologies, and the inclusion of diversity in organizations.

Specific Objectives

• To evaluate the trends and challenges of the contemporary job market, identifying how organizations adapt their recruitment and selection strategies to attract and retain talent in a competitive environment;
• To examine the impact of organizational culture and emerging technologies on people management processes, highlighting best practices to increase efficiency and engagement;
• To understand the policies and practices of inclusion and diversity in companies, analyzing how representation and equity contribute to innovation, productivity, and organizational reputation.

Curriculum

[title-dropdown] Module 1 - Job Market and Human Resources [/title-dropdown]

[content-dropdown] In the Job Market and HR track, students will learn about job supply and demand, the impact of technology and professional qualification, and how economic scenarios affect recruitment. Trends such as digital skills and strategies to reduce turnover will also be addressed, aligning HR practices with organizational objectives. [/content-dropdown]

[title-dropdown] Module 2 - The Role and Strategic Importance of Recruitment and Selection in the Organizational Context [/title-dropdown]

[content-dropdown] In this track, you will learn how strategic recruitment and selection impact the competitiveness of companies. The content covers: differences between internal and external recruitment, aligning talent with organizational strategy, and methods for selecting profiles that fit the company culture. You will understand how to transform these processes into a sustainable competitive advantage. [/content-dropdown]

[title-dropdown] Module 3 - Managing Recruitment, Selection, and Socialization of People in the Face of Current Challenges [/title-dropdown]

[content-dropdown] This track addresses the main challenges of modern HR: how cultural factors, technology, and inclusion laws impact recruitment and selection. You will learn to adapt processes to market changes, use digital tools, and implement diversity policies, preparing for the demands of Industry 4.0 and a transforming job market. [/content-dropdown]

[title-dropdown] Module 4 - Socialization of People in Organizations [/title-dropdown]

[content-dropdown] This track demonstrates how to integrate new employees into the culture and operation of the company. It covers everything from the initial stages of socialization to full commitment, with methods such as integration programs and mentoring. It includes empowerment strategies to align individual actions with the company's objectives. It highlights the importance of structured onboarding processes to reduce turnover and increase productivity. [/content-dropdown]