E-commerce Management

Target Audience

• Professionals who work in or lead the E-commerce sector and need focused training and a methodology for operation and growth
• Companies/Entrepreneurs who want to start in e-commerce and don't know where to begin
• Companies/Entrepreneurs who want to professionalize and boost their e-commerce sales
• Sales Departments of companies
• Professionals looking to transition to a digital career

Justification

To develop and train qualified professionals in the E-commerce field in the coal region, promoting an understanding of management pillars, implementation phases, stabilization, and sales scaling, as well as simplifying and making practical knowledge about the digital environment and the e-commerce ecosystem accessible.

The offering of this E-commerce Management course is a fundamental initiative to empower the local and even national workforce, meet the demands of the digital market, and promote economic development in the coal region. The training of qualified professionals will be a competitive advantage for companies in the region, ensuring their sustainability and growth in the digital environment.

General Objective

To develop and train qualified professionals in the E-commerce field in the coal region, promoting an understanding of management pillars, implementation phases, stabilization, and sales scaling, as well as simplifying and making practical knowledge about the digital environment and the e-commerce ecosystem accessible, aiming for assertiveness in decision-making. Providing a holistic and integrative view for the training and development of competencies in E-commerce.

Specific Objectives

• Encourage the training of qualified labor in E-commerce
• Understand the management pillars of an E-commerce, from implementation to sales scaling
• Know the online sales ecosystem for secure decision-making

Curriculum Content

[dropdown-title] Module 1 - Introduction to E-commerce [/dropdown-title]

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• History of E-commerce in Brazil and the World
• Numbers and Potential of the Brazilian Market: Research Data
• Types of E-commerce

[dropdown-title] Module 2 - Online Store [/dropdown-title]

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• E-commerce Platforms
• Logistics and Payment Methods
• Customer Journey
• E-commerce Tools

[dropdown-title] Module 3 - Marketing for E-commerce [/dropdown-title]

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• Branding and Differentiation
• Traditional Marketing vs. Digital Marketing
• The Role of Social Media
• Sales Funnel
• Lead Qualification
• Editorial Line

[dropdown-title] Module 4 - Traffic for E-commerce [/dropdown-title]

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• Google My Business
• Paid Traffic: Google Ads, Meta Ads, and Others
• Organic Traffic: SEO, Social Media, WhatsApp
• CRM and Customer Relationship: EMM, App, Cashback, Post-Sale
• + 30 Other Mapped Acquisition Channels