Gestão & Negócios
Hospitality
CURSO
In-person
Target Audience
Professionals and entrepreneurs in the fields of tourism, hospitality, gastronomy, and services, as well as students and workers in customer service establishments who wish to enhance their practices of welcoming, relationship-building, and customer experience.
Justification
Hospitality is one of the main competitive advantages for businesses linked to tourism, gastronomy, and services in general. In an increasingly demanding market, it is not enough to offer technically quality products and services: it is essential to provide experiences of welcome, attention, empathy, and care at all stages of service.
This course is justified by the need to qualify professionals to understand hospitality as a strategic practice, capable of strengthening the business's image, fostering customer loyalty, and valuing the culture of hospitality. The proposal aims to develop an integrated view of hospitality, considering service, environment, communication, professional posture, and user experience.
General Objective
To develop essential knowledge and skills for understanding and applying hospitality in tourism, gastronomy, and service enterprises, focusing on welcoming, service quality, and customer experience.
Specific Objectives
- To understand the concept of hospitality and its importance for customer service.
- To identify factors that influence the perception of welcome and customer satisfaction.
- To recognize the relationship between hospitality, culture, professional posture, and the business's image.
- To apply principles of communication, empathy, and cordiality in service.
- To relate hospitality practices to customer loyalty and the enhancement of the offered experience.
Curriculum Content
[title-dropdown] Module 1 - Fundamentals of Hospitality [/title-dropdown]
[title-dropdown] Module 2 - Hospitality and Customer Experience [/title-dropdown]
[title-dropdown] Module 3 - Communication, Posture, and Relationship [/title-dropdown]
[title-dropdown] Module 4 - Practical Applications of Hospitality [/title-dropdown]
