Management of Health Offices and Clinics

Justification and Objectives

With the increasing demand from clients for better and more prepared service to meet their needs, clinic and office managers are faced with the challenge of managing their businesses. It is essential for clinic and office managers to be able to administer and develop a sustainable business, focusing on customer relationships, entrepreneurship, and innovation. Having a commercial vision is important, with an increase in average ticket size, an increase in the volume of consultations and/or services, productivity in working time, personal and career marketing vision, how to attract new patients and manage content, mastery of management tools, time management, knowledge of tax regimes, how to conduct recruitment, define processes, and manage and organize finances, as well as digital marketing and the importance of legal consulting.

The value proposition is the reason why a client chooses one company or product over others. In the case of clinics and offices, this is no different. There is a lot of competition in the market, and the healthcare professional who can meet expectations, fulfill needs, or resolve patients' "pain points" will stand out in their field. Therefore, it is necessary to understand the market in which one operates and offer innovative differentiators with unexpected benefits.

General Objective and Specific Objectives

To qualify clinic and office managers in entrepreneurial, innovative, and sustainable governance of their business.

• Understanding ESG
• Thinking about Entrepreneurship and business innovation
• Understanding requirements for recruiting employees
• Thinking about the commercial plan, customer relationships, and marketing
• Understanding personal and career marketing
• Understanding management tools
• Understanding ways to credential with health plans
• Understanding the tax regime
• Understanding logistics
• Understanding the purchase of equipment and supplies
• Learning about financial management and organization
• Conducting strategic planning and business planning

Teaching Methodology

Theoretical and practical classes. Classes in laboratories using innovative methodologies. All classes will be in-person in a physical classroom, utilizing technology. Real cases experienced by students may be brought to class to assist them in decision-making and addressing demands.

Curriculum Content

• ESG
• Entrepreneurship and business innovation
• Employee recruitment
• Commercial plan, customer relationships, and personal and career marketing
• Credentialing with health plans
• Logistics
• Purchase of equipment and supplies
• Management tools (KPIs)
• Financial management and organization
• Management tools (KPIs)
• Strategic planning
• Business plan

Graduate Profile

Managers capable of managing businesses sustainably, entrepreneurially, and innovatively. The manager will have the ability to relate to clients excellently, with a commercial vision, increasing their average ticket size, volume of consultations and services, and productivity in their time and that of their team, with personnel hiring (recruitment) guided by processes. They will have a vision of personal and career marketing, continuously attracting new clients. They will have governance over the tax regime, financial flow, and marketing of the company.

Competencies and Skills

• Understanding risk factors in the environmental, social, and governance realms that can influence the business.
• Understanding entrepreneurship and business innovation.
• Comprehending the main principles applicable to employee recruitment.
• Knowing how to evaluate the commercial plan, customer relationships, and personal and career marketing.
• Understanding credentialing with health plans.
• Understand the company's logistics process.
• Know how to purchase equipment and supplies of better quality at lower costs.
• Familiarize yourself with management tools.
• Understand the tax regime, including MEI, limited liability companies, microenterprises, and small businesses. Simple national, actual profit, and presumed profit regimes.
• Know how to manage and organize finances.
• Know how to conduct strategic planning.
• Know how to create a business plan.

Course Planning

Classes will take place on 15 Saturdays from 8 AM to 12 PM (07/20, 07/27, 08/03, 08/10, 08/17, 08/14, 08/31, 09/14, 09/21, 09/28, 10/05, 10/19, 10/26, 11/09, and 11/23).