Pricing for Dentists

Target Audience

Dentists and dental students interested in understanding the financial aspects of dental practice and developing more secure criteria for pricing and analyzing the profitability of procedures.

Justification

The training of dentists is predominantly focused on the technical and clinical development of the profession. However, upon entering the job market, especially in managing offices and clinics, professionals also begin to make decisions related to costs, prices, investments, and profitability. The lack of adequate financial criteria in pricing procedures can compromise the sustainability of professional activity, even in the face of good clinical productivity. In this context, the course aims to present essential financial concepts in a practical manner applied to the dental reality, allowing participants to understand the elements that make up the cost of procedures, structure prices based on solid foundations, and analyze the profit margin obtained.

General Objective

To develop in participants a financial perspective applied to dental practice, providing knowledge and tools to understand costs, set prices, and analyze the profitability of procedures, favoring more secure financial decisions without diverting the professional's focus from their clinical activity.

Specific Objectives

• Understand the main concepts of financial management applied to Dentistry;
• Identify and differentiate fixed and variable costs and expenses;
• Understand costing methods and their application in dental practice;
• Calculate clinical hours and understand their use in pricing and decision-making;
• Identify the variable costs involved in executing procedures;
• Understand the main impacts of taxation on pricing;
• Structure the price of dental procedures based on financial criteria;
• Analyze the profit margin of procedures and identify situations that require adjustments;
• Use financial indicators to support decision-making in the office.

Course Content

[dropdown-title]Module 1 — Applied Financial Introduction to Dentistry[/dropdown-title]

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• The dental practice from a financial perspective;
• Essential financial concepts;
• Revenue, costs, expenses, and profit;
• The importance of financial indicators in decision-making.

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[dropdown-title]Module 2 — Costing Methods[/dropdown-title]

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• Fixed and variable costs and expenses;
• Identification and organization of activity costs;
• Costing methods applicable to the dental reality;
• Cost allocation and its influence on pricing.

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[dropdown-title]Module 3 — Taxation and Its Impacts on Dental Pricing[/dropdown-title]

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• Main aspects of taxation applicable to dental practice;
• Tax Reform and relevant changes for health services;
• Impact of taxes on pricing and profit margin.

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[dropdown-title]Module 4 — Pricing of Dental Procedures[/dropdown-title]

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• Pricing formation in Dentistry;
• Calculation of clinical hours;
• Strategic use of clinical hours;
• Identification and calculation of variable costs of procedures;
• Inclusion of financial components in price formation;
• Practical simulation of pricing;
• Facilitating tools for calculation and analysis.