General Objective
To equip participants with the skills to plan, implement, and evaluate effective communication strategies in crisis situations, minimizing negative impacts on organizational reputation and strengthening resilience.
Main Focus: Development of practical skills for communication management in critical scenarios, emphasizing the preservation of institutional image and the building of organizational resilience.
Specific Objectives
- Develop skills to identify, analyze, and assess crisis risks in different organizational contexts, using specific tools and methodologies for crisis management.
- Master strategic communication techniques and tools for crisis management, including the development of communication plans, crisis management on social media, and interaction with stakeholders.
- Acquire knowledge about best practices in leadership and team management in crisis situations, developing decision-making and negotiation skills under pressure.
Additional Information
Approximate Duration: 14 months (03/06/2026 to 05/06/2027)
Workload: 366 hours
In-Person Meetings: Classes will be held on Fridays in the evening and on Saturdays in the morning and afternoon.
20% discount for Unesc undergraduate alumni and 25% for Unesc graduate alumni.
Contact Us
Hours: Monday to Friday, 8 AM to 12 PM and 1 PM to 5 PM
Office: (48) 3431.2626
Address: Universitária Avenue, 1105 - Universitário Neighborhood - Postal Code: 88806-000 - Criciúma-SC - Block P - Room 001
Email: pos@unesc.net
Subjects
| Fundamentals of Crisis Management and Risk Communication |
| Fundamentals of Organizational Communication |
| Strategic Public Relations |
| Psychology of Communication |
| Risk Analysis |
| Crisis Prevention and Preparedness Strategies |
| Digital Tools for Crisis Management |
| Internal Communication in Crisis Situations |
| Market Communication for Crisis Situations |
| Image and Reputation Management |
| Competitive Intelligence and Corporate Intelligence Analysis |
| Crisis Evaluation and Monitoring |
| Ethics, Compliance, and Professional Problem Solving |
| Organizational Narratives |
| Crisis Strategic Planning |
| Social Media and Reputation Management |
| Team Management in Crisis Situations |
| Negotiation and Conflict Mediation |
20% discount for Unesc undergraduate alumni and 25% for Unesc graduate alumni.
Approximate duration:
14 months
Course load:
366 hours
Class schedule:
Friday, from 7 PM to 10 PM | Saturday, from 8 AM to 12 PM and 1 PM to 5 PM
Biweekly classes (the schedule may be organized with consecutive weekends if necessary). Meeting once a week in the evening remotely mediated by technology.
Coordination
Meet the course coordinator:
Any questions?
Contact the course officePhone
