Internal communication and internal marketing are highlights of a lecture in the Administration course at Unesc

The sixth-semester class of the Business Administration program at Unesc welcomed the Director of Internal Communication and Endomarketing at Alfa Comunicação e Conteúdo, Tatiani Longo, for a lecture in the Corporate Communication and Conflict Management course.

During the meeting, the journalist discussed the importance of internal communication and endomarketing as strategic tools to strengthen organizational culture, promote employee engagement, and improve relationships between companies and their internal audiences.

Cases from different sectors

Drawing from her professional experience, Tatiani presented projects developed by Alfa Comunicação for organizations in various fields. Among the examples were the internal communication actions of Plasson do Brasil, which uses corporate TV, Damyller, with strategies to facilitate employee access to information about benefits, and Carbonífera Metropolitana, with campaigns to value and recognize teams.

The speaker also addressed challenges such as communication across generations, active listening, conflict prevention, and the role of employees as representatives of the institutional image.

“The activity connected the concepts discussed in the classroom to the daily routines of organizations, especially on topics such as people management, organizational climate, and building more collaborative work environments,” stated the course professor, José Carlos Virtuoso.

According to the instructor, by promoting dialogue with market professionals, the course aims to enhance future administrators' understanding of the strategic role of communication in business management. 

“The central message of the meeting was that informing, listening, valuing, and involving people are essential practices to strengthen organizations,” he concluded.